WWE WrestleMania Reading Challenge Goes Digital

WWE, the Pearson Foundation, and the Young Adult Library Services Association (YALSA) announced Friday the launch of the 2014 WrestleMania Reading Challenge.

It gives students ages 4-18 the chance to win a trip to WrestleMania 30 on Sunday, April 6, in New Orleans or have a WWE Superstar visit their school.

Till Friday, March 7, students can sign up for the WrestleMania Reading Challenge.

Through WWE’s expanded partnership with Pearson Foundation’s digital reading initiative, We Give Books, and YALSA, children between the ages of 4-12 can select a WWE Superstar Reading Buddy and read digital books to participate, while teens ages 13-18 can select a WWE Superstar Pen Pal, read a book and write an essay.

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WWE will make a financial contribution to We Give Books and YALSA in order to support literacy initiatives and provide access to books for children across the United States.

WWE and its Superstars will also continue to host reading celebrations, visiting kids at local schools and libraries to stress the importance of reading. The celebrations will include special visits from the We Give Books ReadMobile.

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We Give Books is a digital initiative created by the Penguin Group and the Pearson Foundation to equip families, classrooms and libraries with print and online books for children.

Additionally, WWE will utilize all of its platforms, including TV broadcasts, live events, digital and social media to encourage children to read at school, at home, in their local library or wherever they’re inspired to read.

For more information or to participate in the WrestleMania Reading Challenge, visit WWEReadingSuperstar.com.