Wholesale Platform Mable Raises $3 Million Seed Round

Boston-based startup Mable announces a $3.1 million seed round to launch a wholesale commerce platform for small businesses in the grocery, convenience, artisanal, and health food market spaces.

Venrock, Accomplice, and Founder Collective led the round, along with a handful of notable angel investors including Laurent Amouyal, co-founder of Shopkeep David Olk, and James McCann.

Mable is a mobile- and web-based B2B wholesale platform that enables retailers to easily find and buy quality products from suppliers and wholesalers of all sizes.

With a focus on the $641-billion grocery market, Mable’s platform connects retailers, distributors, and brands to enable more efficient product discovery, ordering, financing, and inventory management.

The concept was inspired by the first-hand buying experiences of Mable’s founder and CEO Arik Keller. After exiting tech startups to PayPal and Facebook, Keller took a break from technology and, in July 2018, bought a small grocery store.

He discovered the inefficiency of managing inventory procurement. In May 2019, Keller teamed up with co-founder and CTO Eric Carlstrom to build a web and mobile application to solve the problem.

Mable’s beta platform, which launched Sept. 15, 2019, will first focus on servicing the Northeast of the U.S. but is available to businesses across the country.

It features a comprehensive marketplace of brands and distributor portfolios, providing transparency on pricing, availability, and delivery options while allowing retailers to place multiple orders through a single e-commerce and mobile platform.

Mable is currently focused on packaged food but plans to expand into produce and beverages to ensure independent stores can do all of their ordering in one place.