When You Want to Provide Mobile Customer Service…

Leading CRM platform Salesforce.com (NYSE: CRM) today unveiled an option for mobile app support by launching Salesforce1 Service Cloud SOS.

Its latest offering for mobile customer service, Service SOS, will allow customer service and support by putting an SOS button, similar to the Amazon Kindle Mayday button, directly inside any mobile app.

With new live video support and on-screen guided assistance, companies will be able to deliver instant and personalized customer service within any mobile app, says the company.

[ Also Read: Shinichi Koide Joins Salesforce as Japan CEO, Targets $1 Billion ]

Salesforce1 Service SOS is planned for private beta in the second half of 2014 and pricing will be announced at the time of general availability. It is specifically for use with native mobile apps with support for iOS and Android.

Salesforce1 Service Cloud is now available and pricing starts at $65 per user per month.

Salesforce1 Mobile App is available for download at the Apple App Store and Google Play.