What Yelp Plans to Do in Denmark

RMN Digital | April 21, 2012 | Corporate, Europe, Regions, Social, Social Media, Strategy | No Comments

Close on the heels of opening its site in Sweden, Yelp, the community-led city guide and search site, announced Friday the availability of Yelp Denmark.

Now, Danes are able to create accounts on Yelp.dk to share their opinions about local businesses and services. Yelp’s free iPhone and Android applications will also be made available in Denmark, as well as its free suite of business owner tools: Yelp for Business Owners (http://biz.yelp.dk).

Yelp, a global online business review site, opened for trading recently on the New York Stock Exchange (NYSE) under the ticker symbol “YELP” after its initial public offering (IPO) in which it raised $107.25 million in gross proceeds. (Read: Yelp Celebrates IPO and First Day of Trading on NYSE)

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“When you add the infamous honesty and dry wit of the average Dane to their attention to detail in all that they do (especially with regards to food preparation), we believe we have the perfect fundamentals for a thriving Yelp community,” said Miriam Warren, VP of European Marketing, Yelp.

“Whether it’s to find the best place to try the now internationally famous Smorrebrod, or to share their excitement of a day at the Tivoli Gardens, we look forward seeing the Yelp community grow and develop across Denmark as the go-to source to find great local businesses.”

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The site supports Danish, Swedish, Dutch, French, German, Italian, English, and Spanish, providing users access to local insights in any one of these languages. Denmark is the twelfth country to have a dedicated Yelp community in Europe.

While available throughout Denmark, Yelp will focus its initial community building efforts in Copenhagen — a city-by-city approach that the company has used to launch in markets throughout the world.

Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria, the Netherlands, Spain, Italy, Switzerland, Belgium, Australia, Sweden and Denmark.