UN Tech Agency ITU Wins Emmy Award for HDR-TV Standard
ITU Wins Emmy Award for HDR-TV Standard . Photo: ITU
UN Tech Agency ITU Wins Emmy Award for HDR-TV Standard
The HDR-TV standard ensures that content creators, broadcasters, and manufacturers follow specific guidelines to deliver a consistent and improved viewing experience to consumers.
The International Telecommunication Union (ITU) has won the Engineering, Science & Technology Emmy Award for the development of a radiocommunication standard for High Dynamic Range Television (HDR-TV).
The award, given by the Television Academy, recognizes the groundbreaking work done by engineers and other experts within ITU Radiocommunication Study Group 6 to develop a global HDR-TV standard that provides viewers with an enhanced visual experience.
This is the third Emmy Award received by ITU Radiocommunication Study Groups.
“ITU’s latest Emmy Award highlights the colour and vision that ITU brings to our everyday lives,” said ITU Secretary-General Doreen Bogdan-Martin. “This award is the product of the strong collaboration between ITU, member states and our members in the private sector and academia that enhances global technology standards and practices, elevating digital technology quality and accessibility worldwide.”
Recommendation ITU-R BT.2100 was released in 2016. The standard centres around image parameter values for high dynamic range television for use in production and international program exchange.
The standard enables the reproduction of a wider and more accurate range of colours resulting in more vibrant and true-to-life colours and video images.
According to a statement released on October 19 by the ITU, the application of the standard specifications significantly enhances viewer experience by making bright parts of the image much brighter and more detailed. It also improves the visibility of details in darker areas of the image.
The HDR-TV standard ensures that content creators, broadcasters, and manufacturers follow specific guidelines to deliver a consistent and improved viewing experience to consumers.
In its announcement, the Television Academy stated that the influence of the HDR-TV standard extends across the television industry, “from cameras, post-production (especially in colour processing), delivery though traditional broadcasting, OTT (over-the-top) streaming services, and both professional and consumer display/television products.”
The Television Academy further recognised the pivotal role the radiocommunication standard played in facilitating the widespread accessibility and consumer appreciation of HDR-TV.
Two previous awards received by ITU’s Radiocommunication Bureau include the Technology and Engineering Emmy Award for standardizing Loudness Metering in Broadcast Audio in 2012. In 1983, the CCIR (now ITU-R) received the Emmy Award for establishing a common world standard for digital television studios.
The 2023 Engineering, Science & Technology Emmy Award brings to six the total number of Emmy Awards received by ITU.
The International Telecommunication Union (ITU) is the United Nations specialized agency for information and communication technologies (ICTs).
