TomTom APIs to Power Microsoft Azure Location Services

TomTom announced Tuesday that Microsoft and its Azure customers now have direct access to TomTom location services natively integrated into the Microsoft Azure Cloud platform.

As part of Azure LBS, customers can now build with a wide array of TomTom API services under the Microsoft Azure brand including Search and Geocoding, Routing, Traffic and Maps.

Microsoft’s adoption of TomTom location technology into Azure LBS, provides the company a competitive edge in the cloud computing space.

“TomTom equips us with the infrastructure to provide updates quickly and incrementally to our customers, enabling us to provide the most up-to-date information,” states Sam George, Partner Director of Azure IoT.

Azure LBS customers are offered location data through TomTom’s feedback loop ecosystem – a global community of users continually providing map and traffic data. It also offers many options for customization and opportunities beyond connected cars to power smart cities, IoT and industrial applications in sectors ranging from manufacturing to retail to automotive.

For instance, scenarios for cities could include using Azure LBS to analyze, influence and improve traffic. Location data could help businesses manage logistics, optimize fleets and track customer engagement.

For automakers, they could use the location based services as a tool to help them re-route drivers away from accidents, or find commutes that have better cell coverage for on-the-go work calls.