The Intel Experience Opens in Best Buy Stores

Intel launches “The Intel Experience” exclusively in 50 Best Buy retail stores. The hands-on experience zone gives everyone – from tech enthusiasts to technophobes – the opportunity to try, explore and play with the latest technologies like 3-D printing, gaming meets augmented reality, and digital disc jockey (DJ) remixing.

“We wanted to give our customers a new way to experience Intel technology,” said CJ Bruno, corporate vice president and general manager of Intel Americas. “It’s an innovative way for Best Buy’s customers to see, touch and engage with our latest products and experiences.”

Intel technology is used in devices from PCs and tablets to wearable smart bracelets and car communication systems.

This fall The Intel Experience offers four distinct experiences for customers to explore:

3-D Printing Experience: On a touch-enabled, Intel-powered laptop, shoppers can design their own 3-D model of a robot and experience 3-D printing as featured robot designs get highlighted in the stores.

Mars Escape Augmented Reality Game: Using Intel tablets to design and race a Mars Rover. While being immersed in an augmented reality world, the users navigate their virtual space rovers through a physical Mars landscape.

DJ Remixing Ne-Yo Experience: Budding musical artists can feel what it’s like to perform in front of thousands of fans in an immersive, on-stage DJ experience on an Intel-powered 2-in-1 device. In collaboration with singer-song writer Ne-Yo, shoppers can remix his track and create a full-stage experience through controlling the stage lights.

The Product Gallery: Experience the latest laptops, 2-in-1 devices and tablets powered by Intel processors.

The Intel Experience will reach across the U.S. from Los Angeles and San Francisco to Austin and Boise across to Annapolis and Daytona Beach.