RMN Digital Archive
Asia Pacific
By Rakesh Raman I’m not rich, but they want to sell a luxury apartment to me. I’m not bald, but they want to grow hair on my head.
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Asia Pacific
By Rakesh Raman After my recent article on Search Engine Optimization (SEO) in which I had said that companies should not spend even a single penny on buying
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Asia Pacific
By Rakesh Raman Not long ago, while writing an article, I sent an email to an Indian tech company Infosys for taking editorial inputs from the company’s CEO
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Corporate
Despite the persisting hype and hiccups in the online ad business, advertisers as well as publishers are moving along a steep learning curve that is supposed to bring
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Americas
Open-eyed TV consumers must be watching the metamorphosis of their idiot box, as it’s slowly tiptoeing from the humdrum corner of their living room toward the center stage
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Americas
Tech marketers often reveal that change is the only constant in the field of technology. That may be true. But they conceal the fact that hype is also
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Asia Pacific
By R. Narayan Change and growth always come with some pain. And this is just what the Small and Medium Enterprise (SME) sector in India is going through
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Americas
Tech market observers know that 2012 has been the most promising year for digitally driven marketing campaigns of leading brands, as they brought technology at the vanguard of
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Americas
As mobile makers are cranking out devices at a pace that can rival the speed of light, mobiles are nestling in the palms of over 4 billion people
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Asia Pacific
Figures first: Global Internet users: 2.2 billion. Mobile users: Over 4 billion. Social media users: Over 1.5 billion. Websites and blogs: Nearly 1 billion. And it’s still growing
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Backend
As technology has become the lifeblood for any major sports event, London 2012 is no exception. Among myriad technologies offered by tech vendors, Cisco provided the network infrastructure
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Americas
Today’s always-on digital business is like a Tower of Babel for chief information officers (CIOs) used to traditional rules of tech trade. As most CIOs are not able
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Americas
Digital technologies are changing the way consumers receive and read magazines. In this evolving media market, the rosy years of traditional content companies have been receding in the
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Americas
As the economic slowdown persists, companies are looking for new digital marketing options that could yield more bang for each buck they spend on brand communications. Marketers, however,
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Americas
For the past few years, tech vendors have been trying to peddle cloud computing as the next big frontier in the constantly evolving tech market. However, cloud is
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