IAB Archive
Feature
Legal Issues When Using Generative AI in Digital Advertising The increasing use of AI to create content raises significant legal and business concerns. The whitepaper “Legal Issues and
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Applications
The U.S. IAB Mobile Marketing Center of Excellence, IAB Europe, and IHS Technology revealed Wednesday their global figures for mobile advertising revenue. It soared a massive 92 percent
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Surveys
Internet advertising revenues in the U.S. reached $11.6 billion for the first quarter of 2014, marking a 19 percent increase over the same period in 2013. These figures
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Americas
Internet advertising revenues in the U.S. hit a record-breaking high of $10.69 billion for the third quarter of 2013, according to the latest IAB Internet Advertising Revenue Report
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Asia Pacific
With smartphone penetration still in the early stages in China, a new study indicates that the People’s Republic could become a “one screen nation,” outpacing the U.S. in
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Americas
With brand marketers always looking to get the most out of their advertising budgets, the Interactive Advertising Bureau (IAB) today – Feb. 25 – released “A Comprehensive Picture
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Americas
The importance of establishing a much-needed framework for defining and rethinking ad engagement vernacular and metrics is the focus of a whitepaper released by the Interactive Advertising Bureau
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Americas
Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter of 2012, making the quarter the biggest on record, according to the latest IAB Internet
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Americas
The founding partners of the Digital Content NewFronts – AOL, Digitas, Hulu, Microsoft Advertising, Yahoo! and YouTube – in partnership with the Interactive Advertising Bureau (IAB), announced that
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Americas
The Interactive Advertising Bureau (IAB) has released for public comment SafeFrame 1.0, specifications that provide advertisers with the ability to measure viewability, as well as obtain new insights
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CIO Info
Founded in 2005, myThings is a leading global company offering conversion-driven, personalized display advertising solutions. It personalizes over two billion banner impressions a month and operates in 15
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Americas
Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report
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Americas
Sprout, a leading global platform for mobile brand advertising, announces plans for an international network of Sprout certified design resources, allowing the market to benefit from global talent
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