Advertising Archive
Americas
Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter of 2012, making the quarter the biggest on record, according to the latest IAB Internet
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Americas
A 12-month study of 65 billion impressions reveals men cost less to reach with Facebook ads and respond better Global digital marketing players Resolution Media and Kenshoo Social
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Americas
In its newly released U.S. Local Media Forecast (2011-2016), media researcher BIA/Kelsey forecasts local online/interactive/digital advertising revenues to grow 13.1 percent in 2012. According to the forecast, several
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CIO Info
Founded in 2005, myThings is a leading global company offering conversion-driven, personalized display advertising solutions. It personalizes over two billion banner impressions a month and operates in 15
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Americas
Microsoft Corp. announced Thursday the official rollout of NUads on Xbox LIVE, making the new interactive TV ad format available for sale to advertisers broadly. It says Toyota,
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Americas
Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report
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Asia Pacific
Bharti Airtel, India’s leading telecom services provider, announced Sunday its foray into the mobile advertising (m-Advertising) segment, offering a new platform to local advertisers. With this, Airtel will
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Americas
Microsoft Corp. announced Tuesday that entertainment partners, including ESPN as well as CBS Interactive Properties, GameSpot, Last.fm, Manga Entertainment and MUZU.TV, are the latest to join the growing
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Americas
According to a report, while Facebook is still an emerging digital advertising channel, search remains the biggest driver of ROI (Return on Investment) for marketers. Adobe (Nasdaq:ADBE) released
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Americas
A new survey commissioned by integrated brand agency Digitas and conducted online by Harris Interactive reveals an increased urgency for brand investment in online video. The study shows
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Americas
The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals
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Applications
To target its customers’ online advertising efficiently, Netherlands-based startup Crumbtag has adopted Windows Azure, a cloud-based platform that provides the firm with cost-effective processing power and agile scalability,
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Americas
Sprout, a leading global platform for mobile brand advertising, announces plans for an international network of Sprout certified design resources, allowing the market to benefit from global talent
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Americas
Mobile advertising solutions company Amobee says it has developed an advertising unit for the Windows Phone operating system. The ad unit, which is called User Generated Ad (UGA),
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Applications
Lumata, a leading player in mobile marketing, advertising and loyalty technology arena, has announced the appointment of Anil Garg as the new managing director of Lumata India. The
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