Advertising Archive
Feature
Out-of-home advertising company Clear Channel Outdoor (CCO) announced Tuesday it is rolling out Connect, its global interactive mobile advertising platform. Connect creates seamless integration between out-of-home and mobile,
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Lifestyle
Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, released Tuesday an infographic entitled “Watching is Shopping: Beauty.” It takes a look at beauty shopping
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Enterprise Events
The social media marketing conference, Social Media Marketing World, plans to open the floor to top experts for the debate. Social media is believed to be a big
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Americas
Internet advertising revenues in the U.S. hit a record-breaking high of $10.69 billion for the third quarter of 2013, according to the latest IAB Internet Advertising Revenue Report
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Backend
YuMe, Inc. (NYSE: YUME), a leading provider of digital video brand advertising solutions and Toshiba Europe GmbH, a subsidiary of Toshiba Corp., announce that YuMe will be the
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Asia Pacific
Yahoo! Japan—a leading web portal in Japan for both search and audience reach—has announced that it has selected Videology—a video advertising platform—as its video advertising technology partner. This
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Americas
Digital Marketing Simplified – Advertising Options By Rakesh Raman This is the fifth article in the 7-part Digital Marketing Simplified series that RMN Digital has started. When your
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Consumer
The ongoing trends suggest that mobile Internet usage will overtake desktop Internet usage in 2014. And currently mobile web browsing accounts for 50% of all web traffic. Rendezvous
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Americas
Leading online content company AOL (NYSE: AOL) today announced it has entered into an agreement to acquire Adap.tv, Inc., a leading programmatic video advertising platform for brands, agencies,
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Asia Pacific
Mobile advertising network InMobi today released the findings of its Mobile Media Consumption Report for India. The study, developed with Decision Fuel, finds that mobile web users in
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Americas
Sony Computer Entertainment America LLC (SCEA) announced Wednesday that it has awarded Mofilm as its agency of record for crowdsourced advertising. “We have been incredibly impressed with the
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Americas
Adobe Systems (Nasdaq:ADBE) unveiled Wednesday a standard version of Adobe Media Optimizer, part of Adobe Marketing Cloud. It is a digital advertising platform for campaigns across search, display
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Americas
With brand marketers always looking to get the most out of their advertising budgets, the Interactive Advertising Bureau (IAB) today – Feb. 25 – released “A Comprehensive Picture
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Americas
AOL Advertising has announced the appointment of Marta Martinez to the role of Head of Sales Strategy & Operations. The announcement was made Thursday, Feb. 21. In this
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Americas
Online content company AOL announced Thursday the hiring of Erika Nardini as VP, Head of Marketing Solutions for AOL Advertising. A veteran of the media business, Nardini will
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