Advertising Archive
Corporate
How YouTube Advertisements Damage Your Brand This weird advertising model has led to an unruly rat race where every Tom, Dick, and Harry would throw their intrusive YouTube
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Feature
Legal Issues When Using Generative AI in Digital Advertising The increasing use of AI to create content raises significant legal and business concerns. The whitepaper “Legal Issues and
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Corporate
Digital Advertising Experian Marketing Services, which offers data-driven marketing and cloud-based marketing technology, unveiled Thursday an audience-management platform that, the company says, will change the way the advertising
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People
D. Shivakumar The Mobile Marketing Association (MMA), a leading global trade association for the mobile industry, announced Tuesday the appointment of the first MMA India Board of Directors.
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Corporate
Salaries in the technology and creative fields are expected to continue their upward trend in 2015, according to the 2015 Salary Guides from staffing specialists Robert Half Technology
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Personal Tech
InMobi, an independent mobile advertising network and NDTV Convergence (NDTV) are jointly bringing the native ad experience to mobile users in India. It was announced today. NDTV, a
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Corporate
Digital analysts compare the online crimes with more traditional forms of crime such as drug peddling and guns smuggling. But they observe that it’s easier to steal ad
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Applications
The U.S. IAB Mobile Marketing Center of Excellence, IAB Europe, and IHS Technology revealed Wednesday their global figures for mobile advertising revenue. It soared a massive 92 percent
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Corporate
Enterprise application software company SAP SE (NYSE: SAP) announced Tuesday that it has consolidated its global account for communications, advertising, media and other marketing services with Omnicom Group
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Applications
In today’s digitally connected world, online videos have added a new dimension to the evolving advertising business. Although they don’t pose any immediate threat to the traditional TV
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Surveys
Internet advertising revenues in the U.S. reached $11.6 billion for the first quarter of 2014, marking a 19 percent increase over the same period in 2013. These figures
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Corporate
Leading online content services company AOL Inc. (NYSE:AOL) announced Tuesday an agreement to acquire Convertro Inc., a leading provider of multi-touch attribution modeling technology for brands and agencies.
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Asia Pacific
Discovery Networks Asia-Pacific (DNAP) has promoted Rahul Johri to the role of executive VP and general manager, South Asia and head of Revenue, Pan-Regional Ad Sales and Southeast
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Corporate
Score Association has studied the impact of online advertising in the form of banner advertisements, paid social media promotions, and pay-per-click (PPC) ads on small businesses. Its infographic
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CIO Info
Strata, a Comcast company, and a leading player in media buying and selling software, announced Friday that Joy Baer has been named president and John Shelton will become
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