Superman Crowdfunding Campaign for Horn of Africa
A hometown visit by a legendary comic book artist who will paint a one-of-a kind art piece on an entire wall, sneak peeks at one of the industry’s most anticipated video games and a custom bedroom designed for the kid that always wanted their own Fortress of Solitude.
This is just some of what lies ahead in the Superman-themed wave of DC Entertainment and Warner Bros.’ We Can Be Heroes charitable giving campaign announced Tuesday by DC Entertainment President Diane Nelson.
Following the success of the campaign’s first Batman-themed wave in April and May, the second installment is focused entirely around the Superman character, aligning with the June 14 premiere of the Man of Steel film and ongoing activities in 2013 celebrating the global icon’s 75th Anniversary.
The “perks” that will be made available to DC Entertainment fans over the next four weeks are an array of the assets and talent that make up the DC Entertainment and Warner Bros. universe.
The perks range from unlimited items at $10 apiece to once-in-a lifetime opportunities for $25,000. As with the first wave, the campaign will be hosted on Indiegogo crowdfunding platform (www.indiegogo.com/at/WeCanBeHeroes).
In its second year, We Can Be Heroes (http://www.WeCanBeHeroes.org) is a charitable initiative. The funds raised will benefit the campaign’s nonprofit partners (Save the Children, International Rescue Committee and Mercy Corps) to deliver food, medicines and other resources critical to the survival of people in Ethiopia, Somalia and Kenya.
