Subaru Goes Live with New iPad Apps

RMN Digital | April 13, 2012 | Americas, Consumer, Corporate, Mobiles, Regions, Strategy | No Comments

Automaker Subaru of America has announced the release of Dynamic Brochure iPad apps for the 2012 Subaru Impreza, Impreza WRX/STI, Outback, Legacy and Forester.

Fun and interactive consumer tools, the apps showcase the confidence and capabilities of these models, says the company.

Released Thursday, April 12, the iPad apps feature new, fully photographic exterior and interior 360-degree views that allow viewers to experiment with paint colors and interior trims. The apps also include interactive feature demos, videos and comprehensive specifications.

Earlier, to achieve more consumer engagement, Subaru launched its First Car Story campaign supporting the all-new 2012 Subaru Impreza. The campaign hub features an animation generator that allows users to recreate their first car, tell their story, and see it turned into an animated video, which they can also set to music and narrate with their own voice.

Subaru is not alone in the digital race. Today, leading car companies are using technology to pull off brand differentiation and win consumer loyalty. (Read: How to Drive Digital and Social Cars)

The all-new Subaru Impreza 4-Door, 5-Door and Impreza Sport, rally-bred Impreza WRX/STI, rugged Outback, Legacy and the Forester, all come standard with Symmetrical All-Wheel Drive and a balanced Subaru Boxer engine.

Users can see, hear and explore the Subaru models and the technology right from the interactive iPad apps, which can be downloaded for free.

The 2012 Subaru model iPad apps build on the Dynamic Brochure program, which Subaru debuted in 2011, to give audiences more content and more engaging choices for information, comparison and sharing.

The program also supports Subaru commitment to environmentally-friendly practices; the digital brochure platform helps to reduce paper usage, energy consumption, inks, and production waste, the company says.

“Subaru is excited to roll out the next generation of our leading-edge, environmentally-friendly Subaru model iPad apps for 2012. These model app launches will be followed closely by the all-new Subaru Life Book featuring our full line of vehicles in a single app,” said Sondra Shiffer, brochures manager, Subaru of America, Inc.