Sony Launches Digital Campaign for Julie & Julia

RMN Digital | December 8, 2012 | Americas, Entertainment, Masses, Regions, Social, Social Media | No Comments

Sony Movie Channel (SMC) announced Friday the launch of a multi-faceted digital campaign to enhance the viewing and social experience for fans of the 2009 film Julie & Julia.

The multi-platform campaign includes The Julie & Julia App, an application now available to Facebook users through December 31.

The immersive app, featuring multimedia content such as an interactive recipe guide and movie trivia, has been set up as a stand-alone tab on SMC’s Facebook page at Facebook.com/SonyMovieChannel.

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The tablet-friendly Julie & Julia App allows for easy swiping through menu selections, which feature cast information, production stills, and an in-depth recipe section where aspiring chefs are asked “What Do You Feel Like Making Tonight?”

The recipe section is powered by BakeSpace.com, whose members contributed appetizer, side dish, soups/salad, main course and dessert recipes for the app.

BakeSpace is a grassroots online community and cookbook app publishing platform for people who love to cook, swap recipes and share their passion for all things food-related.

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“A top priority for us at Sony Movie Channel is to provide the best movie experience for our fans. With so many wonderful social tools now available, we’re able to involve our audience with our programming on a deeper level, by providing interactive opportunities like our Julie & Julia Facebook app,” said Superna Kalle, general manager of Sony Movie Channel and Cine Sony Television.

To further connect with film enthusiasts, SMC is offering a limited edition Julie & Julia sticker to all fans that check-in to the channel on GetGlue.com. The sticker will be available from December 5 until December 31.

This campaign was created to promote the network’s debut of Julie & Julia on Friday, December 7. The film will also air Tuesday, December 18 as part of a tribute to the film’s director, producer and writer, the acclaimed Nora Ephron.

Julie & Julia was Ephron’s final film before passing in June 2012. Viewers can watch Julie & Julia again on December 23 and December 24.

Photo courtesy: Sony Movie Channel