Social Media for Non-Profit Leaders and Public Officials

The Rutgers Center for Management Development (CMD) has announced that it is offering a second Mini-MBA program focused on Social Media for Non-Profit Leaders and Public Officials.

The one-week, accelerated program will be held Oct. 21-25, 2013, in New Brunswick, NJ.

One of the participants in last year’s inaugural program, who lost her dad to ALS (aka Lou Gehrig’s disease), now uses social media to promote HARK’s Hope on the Horizon documentary. She made a testimonial video for the Rutgers Mini-MBA program.

“Donna Dourney was in our pilot program for Non-Profits and Public Officials last year. She lost her father to ALS and started HARK, a non-profit organization in his honor to share the real story of ALS and to provide a network of compassionate resources for families,” said Eric Greenberg, managing director of Executive Education, Rutgers CMD.

[ Also Read: How Indian Journalists Mislead Voters Using Social Media Data ]

Rutgers CMD has incorporated digital technology into its teaching approach for this program—supplying all participants with their own Apple iPad, containing the pre-loaded program materials.

This nine-module program aims to present a new citizen-centric communication model to engage, serve and connect constituents through social media channels.

[ Also Read: Rutgers-IBM Computing Center to Manage Big Data ]

Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices.

Topics that will be covered include social media strategies, mobile engagement, economic development, micro blogging, community engagement, emergency management, disaster preparedness and disaster recovery, YouTube engagement, user generated content, measurement and ROI tracking, and multichannel integration.

Founded in 1947, Rutgers CMD provides management and leadership training for professionals in business and human resources.