Skylanders Reached $1 Billion in Worldwide Retail Sales

RMN Digital | February 11, 2013 | Americas, Consumer, Corporate, Finance, Games, Regions | No Comments

Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard (NASDAQ: ATVI), announced that together Skylanders Spyro’s Adventure and Skylanders Giants have generated more than $1 billion in retail sales worldwide, inclusive of toys and accessories. The franchise reached this milestone in 15 months.

The company says that through January 2013, more than 100 million Skylanders toys have been sold at retail.

“The Skylanders franchise became the first kids’ videogame IP to cross the $1 billion mark in just 15 months, and I think we are still just starting to realize its potential,” said Eric Hirshberg, CEO of Activision Publishing, Inc.

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Skylanders SWAP Force

Skylanders SWAP Force lets Portal Masters reconfigure 16 special SWAP Force characters into more than 250 unique combinations. Kids can mix and match characters’ powers and moves and then bring them to life in the game.

In addition to the new SWAP Force characters, the game features 32 core Skylanders characters (16 new Skylanders characters and 16 new versions of fan-favorite characters from previous games) and eight new LightCore characters.

Fans of the franchise also can play Skylanders SWAP Force with their entire collection of toys from both Skylanders Spyro’s Adventure and Skylanders Giants, now with the added capability of jumping.

The new game also delivers high-resolution graphics that bring detailed characters and rich environments to life, immersing players in the new gameplay.

The recently revealed Skylanders SWAP Force will be featured at Toy Fair 2013, February 10-13 at the Javits Center in New York City.