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Americas
A public relations (PR) outfit PR News will organize a two-day event in New York that combines social media, technology, strategy and food tastings. That’s what it says.
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Americas
Sixty percent of young adult drivers (16-24) said they have texted while driving, according to a national survey released by the Ad Council. To educate young adult drivers
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Americas
Dickey’s Barbecue Restaurants announced it’s bringing its unique brand of heat to the social sharing site, Pinterest. The world’s leading barbecue franchise launched its brand page earlier this
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Americas
In advance of the film release of Marvel’s The Avengers on May 4, Walmart customers will have access to the Super Hero Augmented Reality (AR) game featuring their
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Americas
By Rakesh Raman In the emerging era of tech gadgets and gizmos, traditional machines are fast being sidelined. Your TV is also facing the same threat, as more
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Corporate
McDonald’s has gone deeper into the social media universe. McDonald’s Germany says it has achieved a social media breakthrough with its “My Burger” crowdsourcing campaign. An online burger
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Americas
Yes, you read it right. An online advertising study has found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests
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Americas
By Rakesh Raman You must listen to your home partner – the TV – when it says that it’s shedding its age-old image as an idiot box to
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Corporate
Close on the heels of opening its site in Sweden, Yelp, the community-led city guide and search site, announced Friday the availability of Yelp Denmark. Now, Danes are
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Americas
The “Beyond Digital” study released Monday, paints a portrait of a rapidly changing audience that is adopting a wide range of digital devices at a dizzying pace. And,
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Americas
Boyd Gaming Corporation (NYSE: BYD) announced Monday the launch of B Connected Online, a web destination of the company’s player loyalty program. The centerpiece of the new B
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Americas
Roku, a leading streaming platform in the U.S., has announced the launch of its products in Canada. Two Roku streaming player models – the Roku 2 XD and
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Americas
Today, when most digital ad outfits don’t understand the relevance of content for new-media brand communications, an integrated brand agency Digitas decides to focus on content – for
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Americas
By Rakesh Raman In the new-media world, where traditional media is already losing its sheen, companies are increasingly inviting bloggers to convey their brand messages. McDonald’s is among
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Americas
Sony is trying to make everything smart for you. Now its new SmartWatch can bring Android power straight to your wrist. Sony Mobile Communications announces the availability of
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