SapientNitro Acquires iThink to Expand into Latin America

RMN Digital | January 16, 2013 | Americas, Corporate, Finance, Regions, Strategy | No Comments

SapientNitro, part of Sapient (NASDAQ: SAPE), today – Jan. 16 – announced its acquisition of 81-percent of iThink, a leading independent digital agency in Brazil, led by Marcelo Tripoli.

The move into Brazil marks the expansion of SapientNitro into the Latin American market, strategically rounding out the agency’s global footprint to include all of the BRIC countries.

Latin America is a strategic and rapidly evolving market for SapientNitro and its clients, says the company.

Expansion into this region is considered important for the company, particularly as global marketers gear up for Brazil’s hosting of the 2014 FIFA World Cup and 2016 Olympics.

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“As the changing consumer continues to disrupt the way companies and brands interact with their consumers, we see more and more clients looking for better ROI and more innovative experiences around brand, digital and commerce that can be leveraged globally,” said Alan J. Herrick, president and CEO of Sapient.

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Sao Paulo-based iThink was founded in 2002. iThink’s team services a multi-national client base that includes Castrol, Johnson & Johnson, Kraft, Google, and Samsung, according to SapientNitro.

“In today’s always-on world, brands need to do much more than push out ads,” said Marcelo Tripoli, CEO of iThink.