Ringo Starr Features in John Varvatos Social Media Campaign

John Varvatos will feature, on his 74th birthday, Ringo Starr in the Fall 2014 advertising campaign.

This launch kicks off an initiative that combines the campaign, a short film and a social media component to support The Ringo Starr Peace & Love Fund.

This integrated program raises awareness for the Ringo Starr Peace & Love Fund. Through the David Lynch Foundation, it helps implement stress-reducing modalities for at-risk populations suffering from epidemic levels of chronic stress and stress-related disorders that fuel violence, crime and soaring health costs.

The social media components revolve around #PEACEROCKS. This call-to-action encourages participants to share photos of themselves flashing the peace sign via Instagram, Twitter and Facebook. For each #PEACEROCKS tagged photo, $1 will be donated through the end of 2014.

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The campaign images were shot by rock photographer Danny Clinch in Los Angeles. Inspired by vintage photographs, Ringo Starr sits on a carved wooden chair with a white dove perched above while flashing his infamous peace sign, thus becoming the signature of the campaign.

“I’ve waited a long time to become a male model,” Ringo said with a laugh, “and what a great way to do it – all for a good cause. I urge everyone to join us and use #PeaceRocks.”

Friends of Ringo Starr came together to show their support in a 3-minute documentary-style short film which debuted Monday on johnvarvatos.com/peacerocks.

Ringo Starr is an English musician, singer, songwriter and actor who gained fame as the drummer for the Beatles.