Research In Motion Goes TomTom for BlackBerry Apps

RMN Digital | May 8, 2012 | Americas, Consumer, Lifestyle, Masses, Mobiles, Regions | No Comments

In-car location and navigation solutions company TomTom today announced that Research In Motion (RIM) is using TomTom’s real-time traffic services for BlackBerry applications.

BlackBerry Traffic is now powered by TomTom HD Traffic, giving customers access to the most accurate, comprehensive and up-to-date traffic information, says the company.

Additionally, TomTom maps and location content is used in BlackBerry Maps, and for BlackBerry Locate Services, which gives 3rd party software developers access to the mapping and traffic information for their own apps.

[ Also Read: Hello TomTom, Please Take Me Home ]

Earlier, TomTom announced an agreement with General Motors to offer TomTom navigation to Chevrolet vehicle buyers. Chevrolet dealerships offered TomTom portable navigation devices (PNDs) to customers who purchased a 2009 or newer Camaro, Colorado, Cobalt, Express, Impala or HHR. (Read: Chevrolet Vehicle Buyers to Get TomTom)

“Through our strategic relationship with RIM, we are enabling the future of mobile travel with powerful location content and real-time information, including HD Traffic,” said Nuno Campos, VP of Sales and Marketing for TomTom Licensing. “TomTom’s market-leading real-time traffic information will provide BlackBerry customers with the best mobile travel experience.”

[ Also Read: Rand McNally’s Road Atlas for Connected Consumers ]

According to TomTom, its traffic information saves commuters 50 minutes of travel time per week or approximately 40 hours per year. With HD Traffic, BlackBerry customers will be able to select the best route to their destinations in an effort to not only save time but also fuel, it suggests.