Rand McNally Begins Best of the Road Program
Travel content company Rand McNally is searching for the Best Small Towns in America.
This year, Rand McNally teams up with two new partners, Good Sam Club and Geocaching.com.
With these new partnerships, the Best of the Road program kicked off Monday to ensure an increase in travelers interested in visiting America’s best small towns.
Winning towns in six categories will receive a free custom iPhone App and online travel guide developed by Rand McNally, coverage in the 2015 Road Atlas, media impressions, and so on.
“The addition of two new partners this year brings a great combination of inspiration and trip-planning, and a new way to experience a small town – all via technology,” says Dave Muscatel, CEO of Rand McNally.
Rand McNally Best of the Road Program
Enhancements to Best of the Road 2013 include:
- A new website featuring a simple path to registration and easy voting features.
- Increased integration with social media.
- A new category – Best for Geocaching, sponsored by Geocaching.com.
From July 1 through September 3, 2013, nominations will be accepted, and the competition to capture the most votes in each of the six categories – Most Beautiful, Most Fun, Most Patriotic, Friendliest, Best for Food, and Best for Geocaching will take place.
Five finalists will be selected in each category by a panel of travel experts based on a number of criteria.
