Postal Service Mobile Marketing Campaign Uses AR Technology

The U.S. Postal Service has launched a new mobile marketing campaign that has transformed its approximately 156,271 blue mail collection boxes across the country into a holiday mobile experience using augmented reality (AR) technology.

“Whether you’re walking down a busy city street or a main street in a small town, you can find one of our iconic blue boxes all across the country,” said Nagisa Manabe, chief marketing and sales officer for the Postal Service.

“Instead of just dropping off mail, smartphone users can use our USPS AR app to transform these boxes into a unique and interactive experience during the holidays.”

Started Tuesday and through the end of the year, smartphone users can experience the magical mailbox, by simply downloading the “USPS AR” app and using it to scan a nearby blue mail collection box.

The use of augmented reality will feature fun activations like flashing holiday lights or dancing animated penguins, followed by prompts to order free shipping boxes or stamps.

The Postal Service has been promoting augmented reality as a way for marketers to add a digital component to direct mail campaigns to generate a greater return on investment.

“Mobile technology is enhancing physical mail in some pretty remarkable ways,” said Manabe. “Augmented reality, QR codes, and one-click buying technology are changing the way consumers interact with major brands. That’s why the Postal Service has launched a multi-channel advertising campaign this holiday to reach consumers of all ages.”

You can download the USPS AR app at Google Play or iTunes App Store.