Plus-Size Model Celebrates Her Curves with #CurvesInBikinis

Swimsuits For All, an online swimsuit retailer for curvy women, is unveiling its new #CurvesInBikinis ad campaign with a plus-size model in the pages of Sports Illustrated’s Swimsuit Edition.

The campaign, which hits newsstands on February 9, 2015 features model Ashley Graham in a string bikini from swimsuitsforall’s Swim Sexy line as she flaunts her assets while an awe-struck man flips for her body.

The campaign’s launch signifies the beginning of the Curvy Girl Era that celebrates women owning their natural and curvaceous bodies and men loving every sexy curve.

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“I know my curves are sexy and I want everyone else to know that theirs are too. There is no reason to hide and every reason to flaunt. The world is ready for more curves in bikinis,” says Ashley Graham. “swimsuitsforall helps women feel confident and sexy in swimsuits and I am so thrilled to be a part of the #CurvesInBikinis campaign!”

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“When the #CurvesInBikinis ad in Sports Illustrated is released, the world will be watching and they’ll like what they see,” says Moshe Laniado, CEO & president of swimsuitsforall.

The ad campaign also includes a digital video that will be released on February 9, 2015. You can follow #CurvesInBikinis to participate in the conversation and share photos and support for curvy bodies.