Pizza Hut Launches Ordering App on Xbox Live

RMN Digital | April 24, 2013 | Americas, Consumer, Games, Lifestyle, Masses, Regions | No Comments

Xbox and Pizza Hut have joined forces to launch an ordering app that allows users to purchase physical goods straight from the Xbox 360 video game and entertainment system from Microsoft.

The goods include Pizza Hut pizza; and pasta, wings, breadsticks and more.

The Create Your Pizza app experience can be navigated via Kinect for Xbox 360 hand gestures and voice commands as well as the Xbox 360 controllers, and marks the first of many activations including exclusive rewards planned by Pizza Hut.

“The launch of the ordering app for Xbox Live users represents a major milestone for Pizza Hut and sets the tone for ordering capabilities for not only the pizza category, but the entire retail landscape,” said Kurt Kane, chief marketing officer at Pizza Hut.

Through the downloadable app, Pizza Hut for Xbox 360 enables Xbox Live subscribers in the U.S. to order from the full menu, including new products, straight from their Xbox Live dashboard.

[ Click here to read more Food stories ]

Customers who download and place an order through the app by May 6 will receive 15 percent off their entire purchase, says Pizza Hut. Furthermore, exclusive offers from titles including Forza Horizon, Halo 4, and Kinect Sports will also be available through the Pizza Hut App in the upcoming months.

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers pizza, pasta and wings.

Photo courtesy: Pizza Hut