PBS Appoints Ira Rubenstein as General Manager, Digital

Paula Kerger, president and CEO of PBS, announced Friday that Ira Rubenstein has been named general manager, PBS Digital.

He brings to PBS more than 20 years of experience leading digital entertainment businesses.

Mr. Rubenstein will report to PBS chief operating officer Michael Jones and serve as a member of PBS’ senior leadership team. His tenure begins on March 24, 2014.

As general manager of Digital, Mr. Rubenstein will lead all digital content and service efforts for PBS and its member stations.

With oversight of more than 70 full-time staff members, Mr. Rubenstein will be strategically focused on continuing PBS’ digital evolution for new and existing media platforms in both the children’s and general audience space.

Mr. Rubenstein holds a B.A. in Management Science from the University of California, San Diego and has an M.F.A. from the Peter Stark Producing Program at the University of Southern California.

He is a member of the Academy of Motion Pictures Arts and Sciences, the Academy of Television Arts and Sciences, and the Producers Guild of America.

PBS, with its over 350 member stations, offers television and online content.