Paul Rodriguez New Brand Ambassador for Cricket

Cricket Wireless announces it’s the exclusive wireless partner of the 2014 Street League Skateboarding season (SLS). The 2014 SLS season includes nationwide stops and a live telecast on FOX Sports 1.

Cricket Wireless encourages skateboarders to hit the streets to go out and support their fellow skaters at local skate parks and at SLS tour stops.

Additionally, just in time for Go Skateboarding Day on June 21, Cricket also announces its newest brand ambassador, Paul Rodriguez (P-Rod), one of the top Street League pros and record holder for medaling gold in the street category at X Games.

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“Skateboarding is a community,” said Rodriguez. “Street League, Cricket Wireless and I are a natural fit, and to have the support of Cricket as we continue to raise the visibility of skateboarding is amazing. I am excited to be partnering with them and have their support as we continue to push skateboarding to the next level.”

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Cricket will work with Rodriguez at each of the upcoming Street League Skateboarding tour stops in Chicago and Los Angeles – leading up to the SLS Nike SB Super Crown Championship in Newark, NJ.

P-Rod will make appearances at Cricket Wireless stores and local skate parks, as well as personally skate with kids from the local communities in each city.

Cricket, a subsidiary of AT&T Inc., offers wireless service on a 4G LTE network.