Parle Uses Social Media to Build Biscuit Ganeshaat in Mumbai

Parle Products, one of India’s leading biscuit and confectionary manufacturing companies, announced Tuesday its association with Mumbai’s Pandal in Lalbaug.

This year, according to Parle, devotees of Lalbaugcha Raja will witness India’s first crowdsourced #BiscuitGanesha – an opportunity for devotees to be a part of its making. An 8-foot tall Ganesh idol made out of their favorite Parle Biscuits will be placed at the waiting area in the Pandal.

Recognized as one of the oldest and most revered idols of Lord Ganesha, each year the Lalbaugcha Raja witnesses millions of devotees that travel from all over the county to pay homage.

Parle Products will add to their excitement as they wait in serpentine queues to pay their respect and pray to Lord Ganesha.

[ Photos of the Day: Goats in Delhi ]

Devotees will be asked to participate by sending in their tweets / comments on social media using Hello #BiscuitGanesha on Facebook and Twitter.

For each tweet Parle receives, users will get a customized response that showcases a dedicated Parle biscuit being put up in their name on the idol, thus building the #BiscuitGanesha.

At the end of each day, Parle will share a time lapse video of all the entries they have received. Parle Products will also organize various spot contests and competitions with exciting prizes to be won, thus engaging with devotees and loyal consumers alike.

The association will continue through the 10 days of the festival beginning on Thursday, 17th September, 2015.