Papa John’s Tryst with Taylor Swift for Red
Papa John’s announced today they are getting together with Taylor Swift for the release of the six-time Grammy-winning superstar’s latest CD, Red.
Papa John’s is offering customers the opportunity to engage with the brand and Taylor’s new CD through a variety of channels, including the ability to purchase Red and a large one-topping pizza for $22 in-store or at www.papajohns.com beginning Oct. 22.
Available now at www.papajohns.com/taylorswift, customers can sample Taylor’s latest video on “Papa’s Pizza Party Playlist,” shop for Taylor merchandise packages, and enjoy a 25 percent savings on regular menu priced orders through the limited-time “Taylor Swift Pizza Party” offer, using the promo code 25RED for online orders. The offer is good through Oct. 21.
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Promotional components of the partnership between the mega-star and the leading pizza company include a customized four-color large pizza box, in-store point-of-purchase elements and a Web page – all featuring Taylor’s image from the Red CD cover.
“We’re thrilled to partner with Taylor Swift on the launch of her highly anticipated CD, Red,” said Papa John’s founder and CEO John Schnatter, about the brand’s foray into the music world.
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Papa John’s is also sponsoring the “Taylor Swift Worldwide Radio Remote,” bringing Taylor to fans across the country live from Nashville on Oct. 26.
More than 70 radio stations will participate and provide fans with the opportunity to win “Taylor Swift Pizza Parties” from Papa John’s.
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Taylor said, “I’m excited to be partnering with Papa John’s for the launch of my album, Red. I love the idea that fans can order my CD with their pizzas.”
Red contains 16 tracks, all written or co-written by Taylor – 10 penned solo and six with co-writers.
Headquartered in Louisville, Kentucky, Papa John’s International, Inc. (NASDAQ: PZZA) is the world’s leading pizza company.
