Orange Santa Clara Coming with Intel Technology

RMN Digital | February 27, 2012 | Consumer, Corporate, Europe, Mobiles, Regions, Strategy | No Comments

Orange announces that it will launch a new high-performance Android smartphone in Europe this summer. Powered by Intel technology, the device currently codenamed ‘Orange Santa Clara,’ will deliver the latest in smartphone capabilities and rich entertainment experiences to more customers, the company announced today, Feb. 27.

The phone will first be available exclusively to Orange customers in the UK and France, where its commercial name will be unveiled at launch.

The launch of this smartphone marks a significant development in Orange’s long-standing strategy to deliver phones under its own brand. Now in its tenth year, it has helped drive new device partnerships and support Orange’s customer and mobile multimedia growth by introducing more affordable feature phones and smartphones to its whole customer base.

These phones are differentiated by being customised with simple and relevant Orange applications and services. Customer demand has led to the doubling of Orange’s own-branded portfolio in 2011, increasing volume from 7 per cent to 15 per cent of its total device portfolio, according to the company.

Orange aims to increase the volume of its own-branded device portfolio to 20 per cent in 2012 to better meet its customers’ needs, making innovative features, services and technologies more widely accessible.

Orange is broadening its own-branded device portfolio with a new mobile partner, Intel, a leading player in silicon processor technology. At launch, the Orange smartphone will run Android’s Gingerbread platform with a planned upgrade to Android’s Ice Cream Sandwich platform shortly thereafter.

The new Orange smartphone is based on Intel’s smartphone reference design and is powered by the Intel Atom processor Z2460. The phone has a 4.03″ display, slender dimensions at 123mm x 63 x 9.99, 16 Gb of memory and weighs in at 117g.

It will come pre-loaded with a number of services unique to Orange, including Orange TV, Dailymotion, Deezer (France only), Orange Wednesdays Your Orange and Orange Gestures.