“Open the Briefcase” Social Media Contest for Nissan Rogue

RMN Digital | January 4, 2014 | Americas, Feature, Regions, Social, Social Media | No Comments

To introduce the all-new 2014 Rogue, Nissan is inviting social media fans to “Open the Briefcase” and participate in an exciting online adventure.

All entrants will have a chance to win one of three brand-new Rogue vehicles as grand prizes.

A thrilling video sequence takes viewers on an unexpected detour: A young man waiting for a hired car is caught up in an epic car chase involving a 2014 Nissan Rogue and a mysterious silver briefcase.

By visiting OpenTheBriefcase.com, would-be secret agents can attempt to crack the code to unlock the briefcase and reveal its contents.

[ Also Read: Nissan Launches TVC for Nissan Rogue ]

Participants may enter the contest once per day and will be awarded additional entries by sharing information about the contest on Facebook and Twitter or via email.

The contest begins Jan. 3, 2014, and concludes at 11:59 p.m. on Feb. 13, 2014.

“Who doesn’t want a little adventure and intrigue every now and then?” said Jon Brancheau, vice president, Marketing Communications & Media, Nissan North America. “We thought this would be a fun way to get our fans excited and show off the all-new Nissan Rogue at the same time.”

The 2014 Nissan Rogue is on sale now at Nissan dealers, with a starting price of $22,490 USD.