Omnicom to Serve as Brand Agency for Nissan

RMN Digital | October 3, 2013 | Americas, Corporate, Regions, Strategy | No Comments

Nissan Motor Co., Ltd., today announced it has signed a multi-year agreement with Omnicom Group (NYSE: OMC) for communications, advertising, marketing, media, promotions, and digital services.

The global relationship will be managed by Nissan United, a newly formed multi-disciplinary team of agency leaders based in New York that will build brand value for Nissan.

“Brand power is a core pillar of our Nissan Power 88 strategic plan and is essential for our growth,” said Roel de-Vries, Nissan corporate VP and global head of marketing, brand and communications.

“In Omnicom, we have a strong partner and the new, industry-changing Nissan United structure is a perfect setup to deliver on our promise of innovation and excitement for everyone,” de-Vries continued.

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Omnicom Group has named Jon Castle as president of Nissan United, which will include leaders from various expert agencies in the group.

The integrated Nissan United team will serve as a global leadership group to lead, direct and align a network of various Omnicom and non-Omnicom agencies around the world, including TBWA, OMD, Interbrand, Emanate and Hakuhodo.

Photo courtesy: Nissan