Nescafe Uses Social Media to Live with Gusto

Nescafe Dolce Gusto announced today a brand re-launch and fresh advertising campaign celebrating its line of single-serve coffee machines under the new “Live With Gusto” creative platform.

Positioned as design-conscious line of at-home specialty beverage machines, Nescafe Dolce Gusto will present “Live With Gusto” platform with an integrated marketing campaign.

The multi-million dollar re-branding effort – which includes print and online ads, an infomercial, website refresh, strategic partnerships and a social media engagement campaign on Facebook, Twitter, Instagram, Pinterest and Google Plus – showcases “#DolceGusto” as living a lifestyle that brings individuality and creative flair to everyday choices.

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“At Nescafe Dolce Gusto, we embrace fun, fresh and unconventional thinking and believe that even a cup of coffee can and should inspire delight,” said Kim Cooper, Nescafe Dolce Gusto marketing director.

“We think our new advertising and brand platform will inspire people to embrace living life to the fullest and enjoy our selection of coffeehouse beverages with Gusto.”

Newly appointed brand ambassador Mario Lopez stars in the infomercial, which begins airing this November.

Lopez, an actor, cookbook author and host of the popular The X Factor and Extra celebrity news program, will work with the brand.