Mobile Gaming Characters to Promote Safe Driving

Insurance company Esurance launched Tuesday a new campaign, “Don’t Catch and Drive,” to promote safe driving.

The home and auto insurance company speaks out to remind drivers of the dangers of playing mobile games while behind the wheel.

New mobile games with augmented reality have taken the world by storm. As an insurance company, Esurance says it frequently sees the outcome of distracted driving.

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So it created a video in the spirit of mobile gaming that offers a friendly reminder to keep your eyes on the road.

“Esurance is a brand that embraces modern technology. Like so many others, we love the latest games and augmented reality experiences,” said Alan Gellman, chief marketing officer at Esurance.

The new online video created by Leo Burnett Chicago features animated creatures alongside examples of the real damage they could cause to a car, such as a dented door from a Dingduck or a fender bender from a mysterious Fenderbendix.

The video captures the brand’s smart driving message concluding with “Smart people don’t catch and drive. Smart people get Esurance.”