Mercedes-Benz Fashion Week Swim on Facebook

RMN Digital | August 2, 2012 | Americas, Consumer Events, Corporate, Events, Feature, Lifestyle, Masses, Regions, Social, Social Media, Strategy | No Comments

With its deteriorating financial health and poor show in the stock market, today social networking company Facebook may be struggling for survival, but some top companies are still using it for their brand promotions.

Among them is Mercedes-Benz, which is inviting its Facebook fans to “Best Summer,” an initiative that is celebrating summertime moments surrounded by Mercedes-Benz events including most recently Mercedes-Benz Fashion Week Swim.

[ Also Read: Why You Should Not Advertise on Facebook ]

To participate, Facebook fans are asked to post a unique photo at www.facebook.com/mercedesbenzusa, which will enter them into a sweepstakes for a chance to win a 13 month lease of the perfect summertime convertible, a 2013 SLK250 roadster.

Fans are encouraged to capture their favorite summertime moments while incorporating a Mercedes-Benz vehicle or the Mercedes-Benz logo.

[ Also Read: How to Drive Digital and Social Cars ]

“The summer season is full of great memories that everyone wants to capture and celebrate. Through the Best Summer campaign, we have created a fun way to bring this to life for Mercedes-Benz enthusiasts,” said Eric Jillard, manager of digital marketing for Mercedes-Benz USA.

“Over the next several weeks, the Mercedes-Benz three-pointed star will play host to major events providing the perfect backdrop to capture the Best Summer photos.”

[ Also Read: Facebook’s Woes Persist; Q2 Financial Results Out ]

Mercedes-Benz Best Summer events include:

Mercedes-Benz Fashion Week Swim – July 19 – 23
94th PGA Championship – August 9 – 12
Pebble Beach Concours – August 16 – 19
US Open – August 23 – Sept 9

The Mercedes-Benz USA Facebook page is hosting the Best Summer campaign, which runs till September 10, 2012. To enter, you must be 21 years of age with a valid driver’s license.

[ Also Read: Why and How Companies Use Facebook ]

The announcement was made today, August 2.

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States.

Photo courtesy: Mercedes-Benz / Facebook