Lionsgate Befit Channel for Him and Her on YouTube

RMN Digital | October 3, 2013 | Americas, Corporate, Lifestyle, Masses, Regions, Social, Social Media, Strategy | No Comments

Lionsgate BeFit, which offers fitness content for women on YouTube, has partnered with Scott Herman Fitness, a YouTube destination for men’s health, workouts and healthy living tips.

With this addition, the Lionsgate BeFit Network aims to become a leading dedicated fitness network on YouTube. Lionsgate made this announcement Wednesday, Oct. 2.

“The addition of Scott Herman Fitness significantly expands our reach among men, a perfect complement to our already strong female following. This is our next step towards becoming a worldwide fitness brand,” said Kajsa Vikman, Lionsgate senior VP and general manager of Fitness.

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The new season of programming from BeFit will feature both existing YouTube stars and leading fitness trainers, in original workout content and live fitness classes.

Already a host of the “BeFit in 30 Extreme” program, Herman will continue to lead programs that cater to the channel’s growing male audience.

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Lionsgate BeFit is an ad-supported one-stop shop for free fitness programming that features original new shows focusing on the latest trends including complete workout systems, mobile content and highlighting top trainers and brands along with an extensive content catalog.

Lionsgate is a leading global entertainment company with diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms, and international distribution and sales.

Photo courtesy: Lionsgate BeFit