Lenovo Calling Filmmakers for Seize the Night Competition

RMN Digital | June 30, 2012 | Americas, Consumer, Corporate, Laptops, Regions, Strategy | No Comments

Here’s your chance to enter Tinseltown. Leading PC maker Lenovo and Ideas United, creators of Campus MovieFest (CMF), announced Friday the launch of the “Seize the Night” Film Your Own Ending Competition.

The competition tasks student filmmakers from around the globe to create alternate endings to Lenovo’s “Seize the Night” ad supporting the company’s recent Ultrabook Book of Do advertising campaign.

“Creativity is everywhere, and the Film Your Own Ending competition recognizes the collective talent and ingenuity of the global student filmmaker community that Campus MovieFest has cultivated,” said David Roman, chief marketing officer, Lenovo.

Lenovo and Ideas United previewed the competition at Campus MovieFest Hollywood, the culminating event of the student film festival, which includes workshops by industry luminaries, screenings, and a star-studded red carpet awards ceremony. CMF also showed the global ad several times throughout the weekend to more than 1,000 student filmmakers.

By working with Ideas United, Lenovo gains access to an innovative model of content creation. Ideas United, through its CMF tour of moviemaking events, has empowered more than 500,000 students from 100 plus universities to make short movies for free.

The award-winning participants from each university are then invited into the Distinguished Filmmakers Network, which provides unforgettable experiences in addition to opportunities to work with premier brands seeking high-quality, authentic content, says Lenovo.

Distinguished Filmmakers Network members can now submit treatments via the competition’s website (http://www.campusmoviefest.com/dfn/lenovo) through July 5 that creatively explore alternate ending concepts to “Seize the Night”.

The top entrants will receive production budgets, in addition to constant support from Ideas United, to create their alternate endings that visually capture the essence of Lenovo’s latest ultra-thin and ultra-light Ultrabook devices.

On August 13, the alternate endings will be posted online for a two-week viewcount competition, with winning student filmmakers receiving more than $30,000 in cash and prizes, including 15 Lenovo IdeaPad U310 Ultrabooks.

Photo courtesy: Lenovo