Kia Motors to Follow Journalists with Kia Media Mobile

RMN Digital | March 18, 2013 | Consumer, Corporate, Feature, Mobiles, Strategy | No Comments

Kia Motors America (KMA) today launched Kia Media mobile, the mobile-device optimized Kiamedia.com, providing busy journalists with quick access to everything Kia while on the go.

Optimized for iPhone and Android phones, the mobile version includes key features and functions from the full media site. All-new, Kia Media mobile provides users the up-to-the minute news, product information, and photography in a format designed for on-the-go browsing.

“Providing journalists with Kia news conveniently and instantaneously on their mobile devices is yet another way the Kia Media virtual pressroom helps our Public Relations team support members of the media,” said Michael Sprague, executive vice president of marketing & communications, KMA.

“With an increasing percentage of the population that are accessing information exclusively on their smartphone, the launch of Kia Media mobile is a response to the growing demand for news on the go.”

[ Also Read: Can You be a Hindu or a Muslim Journalist? ]

Journalists no longer need to lug around their laptops to access information about Kia—they can simply turn to their phone, suggests KMA.

Similar to the desktop version, users can browse Kia’s latest content or use the search function to reference items by keywords. Kiamedia.com detects the user’s device and automatically optimizes the site to give the best possible experience on either platform.

If users prefer the full media site experience, they can switch to the desktop version on the mobile home page. Also handy is a complete list of Kia public relations contacts. It was announced today, March 18.