Jonathan Becher Named First Chief Digital Officer at SAP

SAP SE (NYSE: SAP), the world’s leading maker of business software, announced Monday that Jonathan Becher has been appointed as the company’s first Chief Digital Officer to lead the company’s new digital business unit with immediate effect.

Becher, a technology and marketing expert who joined SAP in 2007, will drive the new business unit to expand the company’s addressable market through entry into new areas such as content and data.

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“Jonathan will not only be responsible for building a major new revenue stream for the company, he will also make Run Simple a reality for customers and consumers that engage with us digitally,” said Bill McDermott, CEO of SAP.

With this move, SAP says it will combine its existing online stores into one new SAP Store, where buyers can discover, try, buy, download, and upgrade its software, services, education and content offerings in a completely frictionless environment.

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At the same time, SAP has appointed Maggie Chan Jones as Chief Marketing Officer. Jones, who will join SAP from Level 3 Communications, spent seven years at Microsoft Corporation.

She has extensive cloud experience. She will be based in New York City.

Photo courtesy: SAP