Jerrod Niemann Brings Morning Movers to Facebook

RMN Digital | December 13, 2013 | Americas, Lifestyle, Masses, Regions, Social, Social Media | No Comments

Pillsbury Toaster Strudel has announced its “Morning Movers” activation, calling fans to reveal what wish would get their mornings going and started off right for a chance to have it brought to life.

Toaster Strudel is teaming up with folks like country music star Jerrod Niemann and others, to make morning wishes come true.

“Morning Movers” is kicking off with two wishes found through listening on Twitter. Jerrod Niemann made a Texas girl’s morning wish a reality by waking her up with a morning serenade.

To participate, fans go to Facebook at Facebook.com/ToasterStrudel to submit their morning wishes, and Toaster Strudel might turn their dreams into reality.

[ Also Read: Top 17 Social Media Campaigns of 2013 ]

“It’s really cool that Toaster Strudel is listening to fans and letting them voice their real, personal requests,” said Jerrod Niemann. “I am excited to surprise a fan with her morning wish of a serenade.”

Fans can submit their wishes through Jan. 31, 2014 for a chance to be selected.

After years of traditional advertising, Toaster Strudel has switched gears in 2013 to become more relevant to moms and millennials by introducing a fun TV advertising campaign with a new brand spokescharacter named Hans Strudel.

It launched its first social media presence on Facebook and Twitter and bringing fans the Strudel Dudeler, a machine powered by tweets that translated positive morning messages into artwork on a Toaster Strudel.