Isle of Skye Teams up with Skylanders Swap Force

RMN Digital | October 17, 2013 | Corporate, Europe, Feature, Lifestyle, Masses, Regions, Strategy | No Comments

VisitScotland, The Highland Council and Activision Publishing, a wholly owned subsidiary of Activision Blizzard (Nasdaq: ATVI), today announced that the Isle of Skye in Scotland has ‘virtually’ twinned with Skylands, the home of upcoming game, Skylanders SWAP Force.

The Scottish Highlands have been brought together with the virtual islands of Skylands, to celebrate the month of SWAPtober and the launch of Skylanders SWAP Force.

The virtual twinning marks the first time a video game world has twinned with a real destination. Skylanders SWAP Force will be available at retail stores on 18th October.

Located off the west coast of Scotland, the Isle of Skye boasts stunning mountain scenery, sea lochs and wildlife and attracts visitors from all over the world.

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To commemorate the virtual twinning, Activision and VisitScotland brought the virtual world of Skylands to the Scottish Highlands through an inaugural visit to the Isle of Skye by Wash Buckler, one of the new Skylanders SWAP Force characters.

Wash Buckler toured some of the island’s most famous landmarks and visited the children at Portree Primary School. A SWAP takeover of the Isle of Skye website, where Skylanders franchise fans worldwide can type SWAP on the homepage to watch the magic unfold.