Internet Artists Show Their Work at Disneyland

RMN Digital | November 6, 2013 | Americas, Consumer Events, Entertainment, Events, Masses, Regions, Social, Social Media | No Comments

A lineup of Social Media All-Stars premiered their latest creations at the Disneyland Resort before a live audience. Disney Parks made this announcement Tuesday, Nov. 5.

Disney Parks tapped this new breed of filmmakers and artists to use their quirky, personal styles to share their “Disney Side” in new videos, photos, and Internet memes.

“Everyone has a Disney Side – that more fun-loving, adventurous side that comes out to play at a Disney theme park,” said Leslie Ferraro, executive vice president of global marketing.

“We invited these Internet artists to express their Disney Side, and they delivered with creativity, humor and real passion for our parks.”

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In the past, Disney Parks has worked with renowned film directors, world-famous photographers and popular musicians in marketing campaigns. This year, Ferraro said, the theme parks chose a different path.

Disneyland

“Disney Parks fans are so active on nearly every social channel,” she said. “We wanted to inspire some of the Internet’s most popular creators to produce content that reaches Disney Parks fans on their favorite online platform – whether it’s YouTube, Vine, Instagram or Pinterest.”

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The content, searchable using the hashtag #DisneySide, will be featured on the Disney Parks Blog, the Disney Parks YouTube channel, Facebook pages and at DisneySide.com. More videos and photos will be released during the coming months.

As part of the day’s events, the 25 Social Media All-Stars joined Mickey, Donald and the gang at Disneyland Park for the ultimate “selfies” shot in front of Sleeping Beauty Castle.

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According to Disney Parks, the image was captured by park guests to create what may be the most “Instagrammed” moment at the No. 1 most “Instagrammed” place in the United States.