Intel and Toshiba to Release Social Film “The Power Inside”
Intel Corporation and Toshiba’s Digital Products Division today announced a creative collaboration to deliver a social film titled “The Power Inside.”
Directed by Will Speck and Josh Gordon (“Blades of Glory” and “The Switch”), the movie stars Harvey Keitel (“Reservoir Dogs”), Craig Roberts (“Submarine”), Analeigh Tipton (“Crazy, Stupid, Love”), Reid Ewing (“Modern Family”) and Zack Pearlman (“The Inbetweeners”).
“The Power Inside” is an experiment in social entertainment, brought to life by leading minds in Hollywood, technology and social media.
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This will be the third year that Intel and Toshiba have partnered with the directors to produce a Hollywood-quality film. Last year’s “The Beauty Inside” film won a 2013 Daytime Emmy award for Outstanding New Approach to Daytime Programming.
“The way that we make films and how viewers interact with entertainment content is evolving,” said Will Speck of the film’s directing team Speck and Gordon.
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The film’s plot follows an alien invasion by a race of extraterrestrial moustaches and unibrows who take over the upper lips and eyes of people around the world.
The main character is Neil, who together with his friends and the help of technology discovers his inner strength to defeat the moustache and unibrow invaders called Uricks. Intel-inspired Ultrabook devices by Toshiba play an important role in Neil’s journey of self-discovery.
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Viewers from the around the world can visit www.thepowerinside.com or www.Facebook.com/insidefilms to watch the trailer and audition to be in the film.
To join the Urick team and potentially be featured in the film, people are invited to upload a photo from their computer webcam to the Facebook Page, and the facial recognition software will add a moustache or unibrow.
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Viewers can also upload videos of themselves removing a moustache to join the Guardian team. These photos and videos may be incorporated into the social film episodes.
Neil’s character will engage the audience through the “The Power Inside” Facebook Page. The global audience can watch the first episode online starting August 15.
Photo courtesy: Intel/Toshiba
