Human vs. Machine Competition at UK Bus Stops

Bus stops across the UK are challenging the public to a Human vs. Machine quiz as part of a campaign to raise awareness of the thousands of interactive tags that have appeared at bus shelters up and down the country.

This week, anyone who taps or scans their smartphone on the near field communication (NFC) or QR tag next to posters featuring ADi, the robot quiz master, will have a chance to win £1000 of technology vouchers in a free-to-enter competition.

Every day, ADi will challenge thousands of people waiting for their bus or passing the bus stop with three new technology questions. Anybody who answers all three correctly will be able to enter a prize draw and share their success with friends on social media.

The nationwide campaign is designed to raise awareness of the new Mobile Platform from leading outdoor advertising company Clear Channel UK.

The platform launched at 10,000 bus stops last month and allows the public to tap or scan panels next to adverts to access content such as movie trailers and video clips; download vouchers and promotions; or locate their nearest restaurant or retailer.

The platform is also rolling out real-time journey information so commuters can tap or scan their mobile to find out when their bus is arriving.

Matthew Dearden, chief executive of Clear Channel UK said – “The Human vs Machine game is a fun and free way for people to familiarize themselves with the interactive tags that have sprung up at thousands of bus stops right across the UK.

“With tags now on 10,000 shelters, the new service offers a simple but revolutionary way for people to access great content, download vouchers or get real-time journey information simply by tapping or scanning the distinctive panels next to advertising posters at their local bus stop.”

The campaign is running from 22nd April to 3rd May.