Honda to Host Trick-or-Treating Event on Twitter

Honda will launch its trick-or-treat event on Twitter on Fri., Oct. 31 allowing users to tweet @Honda a photo of themselves in costume with the hashtag #TreatPromo.

Honda will reply to eligible people with a link to a coupon for a free box of Mike And Ike candy as well as a link to a spooky Vine video.

Five eerie Vine videos feature the redesigned CR-V opening up when trick-or-treaters come to Honda’s door, so to speak.

[ Also Read: Hyundai’s Smarter Ad Campaign #HyundaiSmarter ]

Honda will use promoted tweets with video cards to announce the effort on Twitter. Both brands will also organically promote the effort on social media—Facebook and Twitter.

“In the spirit of Halloween, we wanted a simple and unique way to show some appreciation to our fans,” said Tom Peyton, AVP, Advertising and Marketing at Honda.

Honda offers a full line of automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers.

Photo courtesy: Honda