Honda Responds to Tweets with Real-Time Vine Videos

Automaker Honda is following up on its social media campaign that features the brand directly engaging with Twitter users utilizing real-time Vine videos.

Today, August 6, Honda will respond to tweets with the #HondaLove hashtag with live Vine videos encouraging Honda owners to share their personal stories of #HondaLove.

On July 15, Honda responded to tweets with the #wantnewcar hashtag with live Vine videos encouraging users to ditch their old cars and purchase a new Honda through the Summer Clearance Sales Event.

On Twitter, the hashtag #wantnewcar received more than 100 million impressions and nearly 10,000 #wantnewcar mentions, according to Honda.

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In addition to the social media component, the Summer Clearance event is supported by television, print, digital and radio advertising leveraging the #wantnewcar conversation and user-generated tweets.

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“It was great fun to see #wantnewcar effort along with a surprise Rebecca Black cameo catch fire on Twitter and Vine, and we’re excited to tie the Summer Clearance advertising into our ongoing ‘Honda Loves You Back’ efforts—we’ve got a few more surprises up our sleeves to show appreciation for our Twitter fans and Honda owners,” said Susie Rossick, senior manager at American Honda Motor Co., Inc.

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To support the hashtag, #HondaLove will be a promoted trend on Twitter today, Aug. 6, and a “USA Today” home-page takeover will feature a live Twitter feed of the @Honda responses to #HondaLove.

In addition, the effort will be promoted with Facebook ads and digital media on auto-shopping sites.