Hollywood Actor Hugh Jackman Stars in Micromax Phone Ad

Micromax has roped in Hollywood star Hugh Jackman to promote the company’s Canvas Sliver 5 phone.

The television commercial, conceptualised by Lowe Lintas Delhi, has been shot like an action-packed thriller and introduces the slim phone.

Jackman plays the role of a tough character trying to escape a high security prison. And the only weapon he has is the Canvas Sliver 5. The story demonstrates how he uses the slimness of the phone and manages to escape.

Similarly, the print campaign places the stylized looks of Hugh Jackman against the sleek design of the phone, to create impactful visuals that will be spread across newspaper and magazine ads, hoardings and points of sales.

Through each of its mediums, the campaign aims to showcase not just the slimness and the light-weight feature of the phone but also the fact that the Canvas Sliver 5 is packed with some good features, says the company.

Mullen Lowe Lintas Group (formerly known as Lowe Lintas + Partners) is a marketing communication company in India.