Gillette Presents New NFL Films-Produced Web Series

RMN Digital | August 1, 2013 | Americas, Entertainment, Masses, Regions | No Comments

Gillette (NYSE: PG) in association with the NFL Media group debuts Gillette Deodorant’s “Built for Training” program.

It is a six-installment web series that gives sports fans an inside look at some of the tough elements of NFL Training Camp through the eyes of hopeful rookies and their seasoned mentors.

Veterans from the Cincinnati Bengals, Denver Broncos and Pittsburgh Steelers will each take one eager rookie under his wing to show him the ropes and test whether or not they – and Gillette Clear Gel anti-perspirant/ deodorant – are built for training.

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The veteran-rookie pairings featured in the series include defensive backs Champ Bailey and Kayvon Webster of the Denver Broncos, linemen Ramon Foster and Mike Golic Jr. of the Pittsburgh Steelers and running backs BenJarvus Green-Ellis and Giovani Bernard of the Cincinnati Bengals.

Gillette Deodorant’s “Built for Training” webisodes will feature everything from arrivals to camp, player introductions, workouts and training sessions, to team huddles and meal time.

Episodes, produced by NFL Films, will be featured exclusively on www.NFL.com/BuiltforTraining, with weekly installments posting each Tuesday through Sept 3.

Photo courtesy: Gillette