Fujifilm Unveils the XF1 Digital Camera

Fujifilm North America Corporation has announced the addition of a new digital camera to its flagship X-Series line, the Fujifilm XF1.

The Fujifilm XF1 combines a fast and newly developed FUJINON F1.8 wide angle lens with 4x manual zoom with a large 2/3-inch 12 Megapixel EXR CMOS sensor that delivers better image quality, say the company.

Introduced today, Sept. 17, the compact Fujifilm XF1 will be available in three luxurious designs: a dimpled synthetic black leather, a smooth synthetic tan leather and an elegant synthetic red leather.

“The Fujifilm X-Series is known by photographers for their outstanding image quality, precision build and stellar performance,” said Go Miyazaki, president and chief operating officer, Fujifilm North America Corporation.

“And the Fujifilm XF1 lives up to that reputation, while adding a new level of portability and style with its unique retractable F1.8 manual zoom lens along with lightweight and durable aluminum body covered in synthetic leather for a bold, retro look.”

The Fujifilm XF1 will be available in October 2012 for $499.95 in black, tan and red.

[ RMN Digital comments: As consumers are increasingly using their mobile phones for all their still images and video filming needs, mobiles are already cannibalizing the traditional cameras. ]