Fiat Launches ‘You Wear’ Facebook Fashion App

RMN Digital | July 19, 2013 | Applications, Enterprise, Europe, Feature, Regions, Social, Social Media | No Comments

Fiat UK is today (19 July) launching ‘You Wear’, a new Facebook App that analyses your tagged Facebook photos to discover what colour you wear most, what that might mean about you and therefore what colour Fiat 500 you’re best matched with.

The Fiat 500 is known for having more than half a million custom specification combinations and recently the city car has been made available with even more due to the launch of the Fiat 500 Spring/Summer collection range.

The You Wear App helps potential customers choose the Fiat 500 colour combos that best suit them.

The App can be found on Fiat UK’s Facebook page or at apps.facebook.com/fiatyouwear.

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After scanning 25 of your most recent Facebook photos and producing a personality analysis and a car colour match, the App publishes the results so friends can see and be invited to play. Fiat will also be discussing the App with users on twitter #FIAT500YouWear.

Everyone who plays Fiat 500 You Wear is entered into a prize draw to win one of 50 High Street shopping vouchers and a grand prize of a VIP experience at London Fashion Weekend in September. The more friends you invite to play, the more chance you have of winning, says the company.